Marketing Plan for your Home

The South Florida real estate market is currently going through a time of oversupply of homes listed for sale. Selling a home in South Florida now requires a lot more than just putting a sign in the yard and a home listing on the MLS. You need an experienced real estate professional with a successful marketing plan to move your house as quickly and profitably as possible.

Further than basic services Raffaele Covino promote your personalized marketing plan to higher level, taking advantage of an extensive pool of homebuyers and a wide array of unique resources.

Internet Real Estate Marketing

The effective home marketing plan will have a heavy emphasis on Internet marketing.

According to the National Association of Realtors,
close to 90% of home buyers begin their search on the Internet.

So as print advertising becomes less relevant you'll find more home buyers in South Florida searching for homes and real estate on the Internet.

Raffaele Covino will market your home through the most popular real estate websites allowing maximum exposure and advertising. Below are examples of sites where Raffaele posts properties on.

Internet Real Estate Marketing

Raffaele also advertises on his own websites, which are very well ranked on search engines and consistently get thousands of hits a month.

"Whenever I list a property, it not only goes into the MLS and Realtor.com®,
but also to Google Base™, Trulia.com, Yahoo! Real Estate™ Classifieds… and many more sites"

Marketing Resources

To maximize your real estate marketing, Raffaele also promote your home through local and national associations and uses advanced technology to deliver an unmatched level of customer service.

Reaching more on-line home buyers


Multiple Property Photos

All Raffaele's listings feature multiple photos and detailed property information, and for qualified listings also a virtual tour is prepared.


Quick Response

Raffaele's reply technology system, directs all inquires to his cell phone within seconds, allowing him to respond to potential buyers more quickly.


Just Listed Target Mailing

Selling Real EstateUpon listing your home for sale, Raffaele will immediately send “Just Listed” postcards to a targeted list of prospective buyers and nearby homeowners.